Jet Deals is a concept for an e-commerce startup that presents curated travel destinations with discount opportunities. The brand presence is woven around the perception of a premium service, aiming for perfection, restrained playfulness, and an emotional experience of the world in every aspect of the product.
The logotype is based on the great classic Caslon; modifying the letters by removing selected serifs gives it the contemporary look the brand needs.
The mark adds motion to the overall design and conveys the idea of ‘quality travel.’
The logomark architecture is based heavily on the golden ratio and rational scaling to provide both aesthetic perfection and a solid foundation.
The color palette is built on complementary, highly rhythmic combinations that convey the concepts of luxury, freedom, joy, movement, and nature.
An additional logo treatment marks the ‘Exclusive’ services: even more refined destinations planned for premium membership.
Adobe Caslon Pro is the brand typeface, with font sizes kept to the Fibonacci sequence and its derivatives for flexibility.
For the stationery, an image of a rainbow coloring a black-and-white sky conveys the message of taking a well-earned break to enjoy life. The perforation on the business card, which uses the shape of the brand mark, also suggests a playful approach to busy routines.
The login page concept serves as a gateway to ‘enjoying the moment with your loved ones’ and the ‘wonders of the world,’ adding emotional depth to the brand’s image and services.
Lastly, the home page concept is clear and crisp, further strengthening the brand’s premium image.
